A franchise’s long-term success relies not only on the prominence of the national brand – but also on the health of its local franchisees and affiliated organizations. At Ironpaper, we’ve found that one of the best ways to ensure franchise success in competitive local markets is to incorporate...
Growth hacking is a marketing technique that has been championed by technology startups that achieved rapid user adoption. It involves using creativity, social metrics, analytical thinking, and data to gain exposure for your brand and achieve exponential, sustainable, and scalable growth in a very...
Although generating qualified leads is a critical part of inbound marketing, it’s not the entire story. This is because downloading a piece of premium content and becoming a qualified lead does not necessarily mean that the user is ready to make a purchasing decision or speak to the sales team....
Microsites are branded, one to three page websites, that are hyper-focused on a specific goal, campaign, or event. They operate as independent websites (sometimes on a temporary basis), however they are also distinctly connected to the organization’s parent site. Using an event microsite is...
Selecting a marketing agency to help your organization reach its short- and long-term business goals is simple decision for many businesses. There may be countless options available, but marketing agencies are far from being created equal. And while working with a marketing agency can be an...
Landing pages play a crucial role in making sure your inbound marketing strategy is successful. Landing pages are the culmination of your lead generation efforts. When visitors arrive on these pages as a result of your SEO, social media, PPC advertising, and content strategies, the job of the...
The reality is that email marketing databases naturally degrade by approximately 22.5% every year. This occurs for a variety of reasons – including contacts switching companies, getting rid of old email addresses, or opting out of receiving communications from your company. As such, a critical part...
There was a time, not too long ago, when a company’s homepage was considered the most important page on their website. This is no longer the case. Today, homepages are increasingly less important, because online behavior has changed. Users now arrive on company websites through various links they...
The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...
Despite what some traditional marketers will tell you, cold calling is not an effective sales or lead generation tool for three primary reasons: 1. It doesn’t work. According to the Harvard Business Review, cold calling doesn’t work 90.9% of the time. Simply put, if a tactic does not work, it’s not...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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