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B2B

Defining a value proposition for IT service companies

IT service companies know their supported technologies, security, cloud computing, data storage best practices, and sometimes virtualization. Yet many do not yet know and appreciate the importance of defining a value proposition that positions their brand in the marketplace. Value proposition...

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B2B

B2B Lead Generation Statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...

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B2B

Defining the B2B Marketing to Sales Lifecycle

Too many B2B marketing teams fail to consider the bigger picture. The main mistake is focusing on just one relationship stage in the marketing to sales lifecycle. Successful inbound marketing assesses customer experience at each stage in the buyer journey. In defining the marketing to sales...

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SEO

Inbound Marketing for Higher Education — 5 Quick Tips

How does an institution stand out in the glutted higher ed market? These 5 inbound marketing best practices can help. Michael D Beckwith. The Leeds Library. Flickr. Image was cropped from original. Inbound Marketing for Higher Education Search Engine Optimization (SEO). More prospects and their...

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Lead Generation

Why Inbound Marketing Matters for Nonprofits

Nonprofits need to be careful stewards of their money. A reluctance to take money away from the mission can stand in the way of implementing best marketing practices or embracing marketing automation technology that can help extend reach and win new advocates. Yet most nonprofits already recognize...

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B2B

Best IT Hashtags for Twitter

Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for people to find what they are looking for. Putting...

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B2B

Does Design Matter for Lead Generation?

There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is an essential part of building trust with inbound...

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B2B

4 Tips to Improve Your B2B Sales Funnel

B2B sales are all about building relationships. You know that. Yet what are some best practices for building the B2B Sales Funnel? After all, you can’t build relationships if you don’t have the leads to be nurturing in the first place. 1. Connect marketing automation with customer relationship...

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B2B

How HubSpot CRM Benefits the Sales Pipeline

“Always be closing” is a familiar mantra for sales. If you haven’t seen Alec Baldwin’s blistering tirade about this in David Mamet’s Glengarry Glen Ross movie, you should: https://www.youtube.com/watch?v=Q4PE2hSqVnk Yet while Baldwin remains one of today’s top actors, his close message is now old...

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B2B

Fundamentals of a Strong Value Proposition

Marketers aim to nurture leads and convert prospects into buyers while increasing the lifetime value of each relationship. Ultimately, marketing is a process of providing ongoing education, inspiration, connection, encouragement, purpose, and resolve -- leading to “yes.” A foundational...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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