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Buying leads versus inbound leads — which works better?

Inbound marketing is no longer the new buzz phrase. Yet it’s still the new kid on the block (the dreamy one that listens to you) when compared with outbound marketing. Companies are 3X as likely to see higher ROI on inbound marketing campaigns than outbound. — HubSpot, State of Inbound 2015...

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B2B

4 Lead Generation Tips for Communication Service Companies

The communication service industry took a well-documented hit in 2015 – and it’s expected to continue this year. According to Gartner, worldwide spending fell 8.3% in 2015, and it’s projected to fall an additional 1.2% in 2016. Yet, with the right approach to lead generation, communication service...

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B2B

Using Social Media Data to Create Buyer Personas

Buyer personas are fictional representations of your actual, paying customers, created based on the data you have about them – such as their job title, budget, buying motivation, challenges, company size, age, pain points, education level, buying concerns, etc. Above: Hubspot's persona system Your...

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B2B

Using Hubspot for the enterprise

We make decisions all day. Even just deciding what to eat or drink in a day prompts 200+ decisions. No wonder then we’re often daunted by choices about what to do or buy. Enterprises seeking marketing automation software must decide amongst a myriad of marketing management solutions promising...

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B2B

What is an email sender score?

The phrase “email sender score” may inspire you to imagine a new TV show in which judges hold up their 1 -10 placards and grade the quality of contestants’ emails. But, there’s unlikely to be much audience for that – even with the low standards of reality television today. However, audience is very...

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B2B

Internet of Things Market Statistics - 2016

Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement. Before we get into the numbers — and there are many to share — here’s a quick primer on what we mean when we say Internet of Things. The...

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B2B

Benefits of Growth Driven Design Over Traditional Web Design

Hearing more Growth Driven Design (GDD) hype without knowing what the fuss is about might prompt you to shout expletives (drop that middle D and you’re already there). Don’t fret, we are here to help. You may understand that Growth Driven Design (GDD) is akin to agile development or redesign of a...

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B2B

5 Best Practices for IT Lead Generation

In the highly competitive and constantly evolving IT space, qualified leads are critical. It’s impossible for your company to survive without qualified and interested leads. Unfortunately, lead generation for IT companies remains a serious challenge facing the industry, with companies struggling...

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B2B

Using Social Media To Engage IT Buyers

78% of respondents said that companies’ social media posts impact their purchases. – Forbes There are some pretty big misconceptions floating around about using social media to engage IT buyers. For example, many B2B tech companies believe that their target audience isn’t active on social media –...

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B2B

Statistics on digital marketing opportunities for 2016

The digital marketing landscape is evolving at a fast pace--for the better. Marketers who are equipped with the right tools and skills have a greater chance of success than previous years. According to Hubspot's, State of Inbound, "[d]emonstrating ROI is the #1 challenge marketers face."...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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