There are a number of web design solutions that can cause problems for search engine optimization (SEO). Here is a small list of very common problems that designers should be aware of when setting the initial, foundation for a longer-term SEO marketing practice. AJAX based web pages: Ajax is a...
Google has replaced the old Google Base API with a new shopping API, which will allow eCommerce focused users to contribute content and products into Google's databases and build web applications from Google's databases. The shopping API program was intended to be the next generation of the Google...
Link building is an essential part of SEO, but many businesses try to find the quick and easy approach, which can often cause more harm than good. Google believes that both content and link building should be focused on quality, relevancy and good usability. The practice of SEO unfortunately, as of...
XML site maps are an alternative approach to site maps. In general site maps can help both search bots and humans gain a better understanding of a website--especially a complex website or an eCommerce system with a broad assortment of products. XML do have some specific advantages over the more...
Creating and designing HTML emails and newsletters can be quite a frustrating experience. Perhaps the largest problem with HTML email design is the broad range of devices and software which render and read email messages from Outlook, Mac Mail, to free email clients like Hotmail and even mobile...
This article provides a simple example of using CSS to create rounded corners. Below you will also find the definitions for how to use CSS rounded corners in your own CSS. This CSS property is not full supported by Internet Explorer, but more contemporary browsers do support this property. Here is...
By default, Wordpress will convert your straight quotation marks into curvy quotation marks (Smart Quotes or left/right quotes). This function makes the quote marks much prettier than straight quotes, but they have a fundamental problem. When someone tries to cite your blog post or if you are...
The Facebook Like Button is a very useful and rapidly popular social web marketing tool that can be applied to websites and webpages. By default, the Facebook's Like Button form will recommend a specific web page that is hard coded into the code snippet (which can be generated by Facebook's Like...
HTML 5 will usher in a whole host of new possibilities for developing without the need for plugins such as Adobe's Flash Player. Thoughts on plugins like Flash Player Whether or not Flash is on the way out remains to be seen. There are compelling arguments for the elimination of Flash from a web...
HTML5 brings a lot of new and exciting features to the web design community. Web design blogs have been filled with discussions of HTML5 font native support and web video/audio support. A lot of other features deserve your attention as well, such as the canvas elements, CSS 3 transitions, and font...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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