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B2B print advertising sales are dropping

It has been a tough year for B2B print advertising sales. According to data by the Business Information Network (BIN) data from the Association of Business Media (ABM), sales declined by 4.8% last...

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Structured data made easy with Google Plus

Google just made it easier to influence search results with structured data. Google has integrated Google+ sign-in with Google’s authorship program and WordPress.com. This new feature will enable the...

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Local retail products to show up in Bing's search results

Microsoft and Local Corporation signed a deal that would integrate the Krillion local product database into Bing's local search results. Local Corp. will provide local, in-stock product data from a...

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The retail industry is poised to expand digital media spend by 10% annually

The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....

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Top Search Queries in Webmaster Tools to be extended to one year

A tool in Webmaster Tools by Google tells website owners what the top terms being used to find their websites. This search data has been available for up to 90 days. The Top Search Queries tool will...

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Offline conversion tracking with Google Adwords

Offline leads and conversions have long been a limitation with Google's advertising system. The ability to pin the influence of a search advertisement on an offline transaction or conversion left a...

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Shows 42% of all Government information requests comes from US, says Yahoo!

More governmental information requests come from the US than any other country says Yahoo! in a new transparency report. The Yahoo! transparency report covers Q1 and Q2 of 2013. During this time,...

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A web developer staple expands, Firebug 1.12

Firebug is an open source project maintained by developers from around the world and is designed to improve the speed and ease of the web development process. The tool is vital to many web...

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Is Pagerank dead?

Pagerank, Google's score of a website's importance in search, is itself fading in importance. For SEO professionals, Pagerank was a handy little unit of measure in assessing websites. It was never an...

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Embedded posts push Facebook content to websites & blogs

Embedded Posts were introduced in July to allow publishers to embed any public post within Facebook to their blog or website. Now, the Embedded Posts feature is available to all Facebook users and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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