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The Growth of eServices: Stats and Trends

With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends in this overview. What are eServices? In examining the...

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B2B

Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the industry may be late to the game,...

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B2B

Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search campaigns instead. Search Advertising, at an...

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B2B

Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. “The most powerful data you have is...

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B2B

Best Practices for Colocation Marketing and Sales Generation

Colocation companies use efficiency and adaptability to meet the needs of their customers. These attributes need to be communicated alongside other distinct value points for colocation inbound marketing, lead generation, and sales generation efforts. Understanding The Colocation Market Small,...

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B2B

5 Benefits of a Content Audit

Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can get out...

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SEO

Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet users in North America as of June 2016. When those users are looking to buy or research, websites...

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social media marketing

Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, founder of...

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B2B

Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to respond to change, deal with small...

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B2B

Understanding the Impact of Mobile Commerce in 2017

With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play a role in eCommerce too. Understanding the impact of mobile commerce in 2017 can benefit the B2B...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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