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5 steps for growing nonprofit email lists

Email marketing can be a critical tactic for nonprofit communication efforts, yet maintaining useful, segmented and active email marketing lists can be challenging. Even the best lists suffer annual decay due to contacts changing addresses, abandoning old accounts, or unqualified leads opting out...

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B2B

Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers. Seeking to adapt in a volatile arena, the VAR marketer might ask: How can a VAR company stand out and...

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SEO

Marketing Tips for Enterprise Software Companies

There is growing demand for software and cloud services, such as file sharing, online backup, storage, payroll, HR, accounting softwares, and more. The opportunities for enterprise software are countless. The software-as-a-service (SaaS) market is poised to top $112.8 billion by 2019, according to...

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B2B

Do lead lists work? Why buying leads can harm your business.

Do lead lists work? Not if you measure success by leads generated, sales conversions, or the prospects' positive experience. Lead lists don't help build relationships. Here are some other ways buying leads can harm your business. Buying Leads Harm Your Business By — Bruising your reputation...

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B2B

5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try these 5 best practices for IT websites in order to...

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B2B

How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of what Ironpaper does for its...

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B2B

7 Sales Generation Tips for IT Companies

IT and technology companies are challenged to generate sales in an industry being reshaped by non-stop disruption. With pressure on the IT company evident in shifts in software and services delivery, new business models, the buzz of big data, and a demand for constant innovation, marketing for IT...

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B2B

Why Buying Lead Lists Will Kill Future Sales

Earning customers is a challenge in every industry. But marketers make their job even more difficult when they purchase names and send unsolicited promotional communications. By purchasing email lists and sending unsolicited emails (spam), you are putting your business in a league with some truly...

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B2B

5 Sales Generation Tips for Industrial Manufacturing

Industrial manufacturers are under pressure to improve plant productivity, enhance competitiveness, and meet customer demands for innovation. Yet some manufacturers may be reluctant amidst market uncertainty and memories of 2001 and 2008 economic hits. These 5 sales generation tips for industrial...

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B2B

Why is Customer Retention Important?

The 20% of your customer base that are loyal customers drive an additional 80% of business. — Gartner With all the attention paid to lead generation and sales nurturing, it is easy to lose sight of customer retention. The B2B marketer can’t afford to overlook the importance of fostering brand...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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