The reality is that email marketing databases naturally degrade by approximately 22.5% every year. This occurs for a variety of reasons – including contacts switching companies, getting rid of old email addresses, or opting out of receiving communications from your company. As such, a critical part...
SEO for eCommerce sites is a slightly different practice than SEO is for other websites. The basics are the same – companies of all kinds need to publish relevant content; target broad and long tail keywords; and earn quality links. However, eCommerce websites also need to take a few additional...
There was a time, not too long ago, when a company’s homepage was considered the most important page on their website. This is no longer the case. Today, homepages are increasingly less important, because online behavior has changed. Users now arrive on company websites through various links they...
The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...
Despite what some traditional marketers will tell you, cold calling is not an effective sales or lead generation tool for three primary reasons: 1. It doesn’t work. According to the Harvard Business Review, cold calling doesn’t work 90.9% of the time. Simply put, if a tactic does not work, it’s not...
When executed properly, digital marketing can have a substantial impact on your IT company’s sales pipeline. It can help you earn the attention of the right prospects, build a brand presence, increase visibility in the marketplace, generate relevant leads and convert qualified leads into sales...
The market for SaaS applications is projected to grow to $33 billion in 2016, causing unprecedented competition in this space. As such, the pressure is on for companies to generate leads, increase conversions/sign-ups/demos, acquire new customers, decrease churn, and achieve long-term...
A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite a lot. The reality is that as long as big...
Search engine optimization, or SEO, is a constantly evolving discipline. Every few months new search engine algorithm updates are released, new trends emerge, and new best practices develop. At IronPaper, we encourage the companies we work with to stay at the forefront of these changes, and to...
Marketing personalization is becoming increasingly important for companies of all sizes, in all industries. Not only does it increase conversion rates with key audiences, it also allows companies to deliver the relevant and helpful user experience today’s consumers and B2B buyers expect. To that...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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