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Sales enablement

Marketing Data is the Next Big Opportunity for IoT. Here's Why.

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT marketing is...

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demand generation

5 Major Considerations for Your IoT Marketing Strategy

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. - "Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020." Marketers in technology marketing face an exciting opportunity. We can help create...

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B2B

Technology Statistics for 2017 (And How They Impact B2B Marketing)

Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: "70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017." - Walker Sands However, marketing technology is...

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B2B

How to Use Marketing Data for B2B Company Growth

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. Moreover,...

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B2B

What is a Good Conversion Rate? A Guide for B2B Marketers

Often times, enterprises try to answer the question, What is a good conversion rate? without any context. When establishing conversion rates, context is everything. A lack of context can actually do harm to a marketing team because it causes teams to make the wrong assumptions. Then, they might...

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Lead Generation

Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 and beyond?...

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B2B

20+ Content Marketing Statistics, and What They Mean for You

Editor's Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a core part of their strategy. But what is the...

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B2B

B2B Inbound Marketing: Innovative Strategies You Need by 2018

By its nature, B2B inbound marketing is innovative — that's why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, these tactics will become...

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SEO

9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

Giving back is growing, much to the delight of nonprofits. It's more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in 2018. As a way to appeal to a larger audience, nonprofits have turned to...

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digital PR

How to Mobilize Donors With Nonprofit Content Marketing

It's true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also has a major advantage:...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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