By Matt Pilon, Content Specialist Your B2B marketing team just launched a gated e-book through paid Google and LinkedIn campaigns, and leads are starting to roll in. Now what? First things first: Don’t just forward all those contacts to the sales team. More work is needed to whittle down the list...
By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of C-Suite executives use social media when making a purchase, so creating buyer-focused content to attract...
By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However, SaaS companies need to target the right audience with their lead generation strategy and focus on...
By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a big difference between creating more content and creating better content. Iteration helps B2B...
By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most successful ways to build connections and generate leads. In 2019, On24 reported professionals dedicated...
By Chantel Hall, Marketing Content Specialist Account-based marketing (ABM) is a highly-targeted strategy where marketers target specific companies instead of verticals or industries. ABM campaigns are similar in some ways to inbound marketing, and buyer personas play a significant role. While ABM...
By Kaci Antoine, Content Specialist With the SaaS market growing by 18% each year, it's no secret that there is a lot of competition in the SaaS world.1 And as customers do more research and get input from more stakeholders, lead generation for B2B SaaS companies is increasingly difficult. The SaaS...
By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When written and utilized effectively, they can help you demonstrate what your value proposition looks like in...
By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If you’re used to writing autobiographical or product-focused content, it can be challenging to know...
By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to repurposing content, which allows articles and blogs to gain a further reach. As the digital marketing landscape...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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