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Don't let widgets hurt your search ranking

For website owners that embed widgets within their sites, or those who distribute widgets, Google strongly recommends using nofollow attributes inside the widget link code, as a best practice....

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Google set to penalize hundreds of bribing bloggers

Google is planning on taking action against "hundreds of buyers, dozens of sites, & dozens of spammy writers” that bribe blogs to post links in order to build SEO ranking. Matt Cutts, head of...

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Another link network busted by Google: Anglo Rank

Matt Cutts of Google just confirmed that they penalized another link network, the “private link network” Anglo Rank. Google found a way to detect websites that belong to it's link sharing network....

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Is guest blogging bad for SEO?

Guest blogging has been an area of contention with many SEO professionals lately. With the advent of Panda & Penguin, fears that Google would view guest blogging as a paid or inappropriate link...

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Yahoo search user-experience for iOS upgraded

Yahoo launched new design for search user-experience for iOS users that is more mobile optimized. The new design relates to the website search user-experience design Yahoo launched earlier this year....

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Penguin 2.1 released by Google; affecting ~1% of searches

Google has just released Penguin 2.1--an update to the search engine's spam fighting algorithm. This is the fifth confirmed release of Google’s “Penguin.” The release is a slightly improved version...

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Do you have a formal content marketing strategy?

Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...

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The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...

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Improved backlink sampling data for websites with Webmaster Tools

Google has recently upgraded how Webmaster Tools works with backlink data to provide better oversight to marketers and website owners. For many professionals, Webmaster Tools is an indispensable...

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Google+ accidentally zeroed your followers

Some people may have experienced a sudden lack of popularity on Google Plus. The dashboard for the Google+ Page was reporting zero followers where there were once many. This temporary error was...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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