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Square adds gift cards post-Starbucks

After landing a huge deal with Starbucks, it would have been expected for Square to slow down a little and enjoy it's victory. But no, Square is continuing to innovate. The company has recently...

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Webmaster guidelines now available for Bing

SEO Documentation just in time for the holidays Bing has published it's first set of webmaster guidelines to help business owners and website authors better understand the best practices related to...

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March of the search and SPAM fighting Penguin

Google launched version 3 of it's spam fighting algorithm Penguin, which is supposed to affect .3% of English language searches. This “data refresh” of Penguin will also affect searches and the...

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Defensive domain registrations may become a need for many businesses

Securing an online address can be hard enough for most businesses. With the huge number of cyber squatters trying to capitalize on unclaimed or related brand domains becoming more and more prevalent...

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Yahoo Web Analytics Reporting For All Screens

Yahoo! Web Analytics released an update to it's web analytics tools that adds advanced reporting on multiple devices--from mobile to desktop. The way people interact with content is changing more...

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Extending a brand's presence on Google Plus with social sharing tools

Google just introduced businesses to their Google+ social network with a new tool called Pages. Now, brands and companies can represent themselves online using the new social network, in a manner...

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A change in Google's algorithm affects 35% of websites

Google just implemented one of the largest changes to it's search ranking system--a change that affects 35% of all websites and search queries. Google makes more than 500 changes to its algorithm...

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Web traffic for Internet Explorer drops below 50%

For more than a decade, Internet Explorer has claimed more than 50% of the Internet's traffic. For the first time, Internet Explorer's web traffic fell below 50% in October 2011. Microsoft's browser...

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Privacy concerns abated for Google Analytics bug on exit pages

Alex Moss discovered a bug with Google Analytics within the "Landing Pages" > "Exit Pages" reports will result in calling (not the expected data but) a random website. A Google spokesperson confirmed...

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Competition data in web analytics just got black and white

The Keyword Ranking tool for competition data in Google Analytics has just become more streamlined. The bar scale graphic which used to depict the competitiveness of a search keyword was replaced...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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