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SEO

SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to reduce IT support costs, improve ease of use through ongoing updates, and the ability to access tools...

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B2B

4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. The...

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B2B

5 Demand Generation Best Practices for IT Service Companies

The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT spending will grow 6.2% in 2021....

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B2B

Blogging for B2B lead generation marketing

Through the use of blogs, your business can attract prospects and leads, which ultimately allows your business to grow. Blogging promotes a more focused way of targeting your prospect's issues and concerns. This approach to blogging aligns with the overall core concept of inbound B2B marketing....

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SEO

4 Sales Lead Generation Techniques for the B2B Digital Funnel

It doesn’t matter if you’re in sales or marketing. Everything your teams do is for one result: generating sales leads where someone has “raised a hand” and asked to be contacted. This is the core of B2B lead generation. Better yet, those leads have taken an active interest by requesting a demo,...

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B2B

Nurturing Sales Leads 101

Sales leads are often expensive to generate, so when you have a lead ready for outreach, you need to nail down the nurture strategy. It's often not as simple as sending a single generic email asking for time on someone's calendar. This impersonal, one-touch method is outdated and will result in...

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SEO

Keyword Strategy Mistakes to Stop Doing Now

A keyword strategy is definitely a must-have for businesses that want to generate leads online. In this article, we are going to address some common keyword strategy mistakes that businesses should curb. Google receives over 63,000 searches per second on any given day, according to Internet Live...

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B2B

What is Content Marketing?

In order to define what is content marketing, we also want to define the most effective types and define its purpose. Content marketing is a marketing strategy in which you create and publish various educational and sales materials to generate new website visitors, convert leads, and nurture...

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B2B

How to Drive B2B Sales Leads with Problem-Focused Content Marketing

Article by the Ironpaper team. Content marketers, beware: The people who buy technology products and services don’t care how many awards your company has won or how long you’ve been in business. Buyers crave valuable, educational content that helps them overcome challenges and make difficult...

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B2B

15 Types of Content Marketing (Including Some You Haven’t Thought of Yet)

While there are many types of content marketing imaginable and you are only limited by your creativity, sometimes it can help to start with ideas for inspiration. Content marketing doesn’t need to refer to just the written word (although “crawlable” text content is great for SEO.) Content can be...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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