Content is the key for today's lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find truly engages their buyers...
Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the industry may be late to the game,...
This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search campaigns instead. Search Advertising, at an...
Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. “The most powerful data you have is...
Colocation companies use efficiency and adaptability to meet the needs of their customers. These attributes need to be communicated alongside other distinct value points for colocation inbound marketing, lead generation, and sales generation efforts. Understanding The Colocation Market Small,...
Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can get out...
Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, founder of...
The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to respond to change, deal with small...
With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play a role in eCommerce too. Understanding the impact of mobile commerce in 2017 can benefit the B2B...
In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated, “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses the increasing importance of...