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SaaS Market Size Forecast

What is the size of the saas market? Forecasts vary in estimating software-as-a-service (SaaS) market size, but there is consensus the market is poised to expand. The growth is due to organizations of all sizes becoming comfortable with cloud software offerings to add to, or at the expense of,...

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B2B

Inbound Marketing Tips for IT Service Companies

IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As the IT service company seeks to stand out...

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B2B

4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by employing creativity, skill, and...

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B2B

VoIP Market Stats - A Growing Industry

Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted into digital signals carried over the IP-based network. Businesses, regardless of size, can...

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B2B

The Role of Digital Marketing in Customer Relationship Management

Customer Relationship Management, Digital Marketing & Delight The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to turn them into brand evangelists is almost an afterthought in customer relationship management....

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B2B

What is Closed Loop Marketing?

Business decision makers have to keep an eye on the bottom line. With marketing and sales so essential to revenue generation, closed loop marketing represents one way to effectively impact B2B marketing and sales ROI. Above: A depiction of the bi-direction information and insights feedback loop...

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B2B

How a CRM Can Help Align Marketing and Sales

Thoughtful alignment of sales and marketing drives higher customer retention and increased sales. "Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they...

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B2B

Six Steps to Better Buyer Personas

Here’s a pop quiz. Sitting around the marketing strategy table, a successful inbound marketing team will ask: A. “What do we want to say?” B. “How should we communicate our brand message?” C. “What do our buyers want?” D. “What are our buyers’ challenges?” E. A and B. F. C and D. G. All of the...

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Lead generation tips for B2B technology providers

B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before going to vendor web sites. Nevertheless,...

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B2B

5 Simple Ways to Increase Sales Leads

Attracting prospects to a brand’s digital channels is only one component of the inbound marketing challenge. Converting visitors into sales leads is what really matters to the bottom line. Sales enablement strategies can help convert a prospect to a qualified opportunity. Here are five simple ways...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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