B2B Articles

B2B Marketing Insights

content marketing

Tips for Transitioning from Journalism to a Marketing Career

With the increasing popularity of inbound marketing and content marketing, journalists and writers have new options when it comes to career changes. In fact, Harvard Business Review discussed this phenomenon in their article, The Content Market Revolution, saying big brands are poaching journalists...

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online marketing

Digital Marketing Career Growth Tips

Marketers who want to advance their careers need to take a proactive approach to boosting their skills and gaining valuable experience. Instead of waiting for the employer to offer professional development, marketers should take action on their own volition. For starters, marketers can use the bevy...

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B2B

15+ B2B Marketing Statistics: What is Relevant for 2018

B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below are 15+ statistics that show how B2B companies are shifting and changing towards more digital,...

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B2B

20+ Sales Statistics that Matter for 2018

Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive in the marketplace and win more clients. Understanding the buyer is crucial to success, and using...

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B2B

How to Nurture Content Leads

Many organizations invest heavily in lead acquisition but fail to nurture the leads they acquire. What happens often is a prospect will download the content (say an eBook, white paper, infographic, etc.) and then never take an interest in your company or its solutions. They want the content, they...

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B2B

Where Should You Focus B2B Marketing Strategy? Builder Versus Driver Activities

“If you build it, they will come.” While this motto worked well for baseball enthusiasts in an Iowan farm town, it doesn’t work so well for a results-driven B2B marketing strategy. Why? Because building marketing assets is only half the puzzle to see traffic, leads, and growth. Yet we see many...

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SEO

Small Business Marketing Trends for 2018 - 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing strategy. To find out how small businesses...

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SEO

Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company is still performing more outbound marketing than inbound marketing,...

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B2B

Using Lead Data to Improve Your B2B Close Rate

Platforms that automate marketing and collect contact data are helpful to marketers, naturally. But did you know marketing automation has immense value for sales teams, too? By using the marketing data collected on your leads, you can craft a sales message that has a higher chance of receiving a...

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B2B

The Best Content Types for the Bottom-of-the-Funnel

As buyers move down the sales funnel their discovery process changes. It’s often thought that midway through, and especially at the bottom-of-the-funnel, salespeople take over, leaving marketers to worry only about top-of-the-funnel contacts. While buyers may have more interaction with a...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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