Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies....
Globally, social media marketing accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to raise awareness, prompt action or sell products or services. Ads in social and business networks...
Email marketing has legs. Doubters could consult an Exhibitor study showing 50% of trade show marketers and exhibitors planned to increase spending on this marketing medium in 2016. These other email marketing statistics and trends should also help prove “you’ve got mail” marketing remains popular....
B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It's predicted to grow annually through 2018. Digital, in particular, will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B Marketing Budgets In 2014...
Inbound marketing works well for startups for many reasons: lower customer acquisition costs compared to traditional advertising, wider audience reach, shortened sales cycle and more. Grow a startup business and edge out the competition with these inbound essentials for a startup marketing plan....
Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart home market size trends and projections suggest this is no passing fad....
Content is still king. Inbound marketing requires quality content to drive traffic, visibility and leads. Content needs to exist for each stage of the buying process. So, when asked “Does web content have an ROI?” illustrate the return on investment with these metrics demonstrating conversion and...
Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to rise through 2019. The research firm forecast an increase from 57.29 billion US dollars...
In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers. Seeking to adapt in a volatile arena, the VAR marketer might ask: How can a VAR company stand out and...
There is growing demand for software and cloud services, such as file sharing, online backup, storage, payroll, HR, accounting softwares, and more. The opportunities for enterprise software are countless. The software-as-a-service (SaaS) market is poised to top $112.8 billion by 2019, according to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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