B2B Articles

B2B Marketing Insights

Lead Generation

Do Digital Events Help B2B Companies With Sales?

By Ross Lancaster, Content Specialist Think back to where you were two years ago at your B2B company. Chances are you were working at least some of the time in a “traditional” office space or building. Zoom or Teams calls probably weren’t the default mode of internal team communication, and you...

read more arrow
B2B

How to Create a Great Thank You Email after a Webinar

By Ross Lancaster, Content Specialist B2B professionals who once relied on in-person sales and marketing were forced to go fully digital for long periods when the COVID-19 pandemic took hold in early 2020. One effect of that digital shift that continues in 2021 despite the return of some in-person...

read more arrow
B2B

Are Trade Shows the Ultimate Marketing and Sales Tool? No, They’re Just One Piece of the Puzzle

By Ross Lancaster, Content Specialist In B2B sales and marketing, trade shows have long been considered an ideal way to generate new leads and gain new business. Trade shows, regardless of industry or sales cycle length, allow companies to speak about and demonstrate their products and services,...

read more arrow
Lead Generation

Content Marketing Ideas and Workflows for Software Companies

By Ross Lancaster, Content Specialist. Software companies do not necessarily need to create brand new content. When thinking about building out a content marketing strategy, keep in mind that repurposing content is an excellent tactic. It can also be a challenge to think about different types of...

read more arrow
digital marketing

Does Scrum Work for Marketing Campaigns?

By Ross Lancaster, Content Specialist In 1986, Japanese business professors Hirotaka Takeuchi and Ikujiro Nonaka published “The New New Product Development Game” in the Harvard Business Review. The paper argued that traditional forms of product development — namely, the “Waterfall” method that...

read more arrow
Lead Generation

Why Iterating Content is Crucial for Lead Generation

By Ross Lancaster, Content Specialist In 2021, there’s an abundance of content available in pretty much every form of media and outlet imaginable. That means attention spans are minimal, and any effective content strategy has to connect with its intended audience instantly. But a lot of content...

read more arrow
Lead Generation

5 Signs your Marketing and Sales Departments are Siloed

By Ross Lancaster, Content Specialist The traditional paradigms of B2B demand generation are shifting rapidly. A new Ironpaper survey of 180 B2B decision-makers found that before COVID-19, 85% of B2B businesses relied on in-person events to drive demand, but less than 15% still considered trade...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin