B2B Articles

B2B Marketing Insights

Lead Generation

B2B Marketing Campaigns Should Poll their Audience - Not Push Their Message

By Jenny Goldade, Content Specialist B2B companies often use marketing campaigns to shout their message. Instead of this approach, businesses should use campaigns to poll their target audience on their interests. In other words, B2B companies can use marketing campaigns to test various topics and...

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digital marketing

Long-Term Planning Is Bound To Fail in B2B Marketing

By Jenny Goldade, Contest Specialist Long-term planning is bound to fail in B2B marketing because businesses don’t know what their industry’s marketplace or the digital landscape will look like in a year. Instead of planning campaigns months or a year in advance, B2Bs need to balance short-term...

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content marketing

How To Strike a Balance Between Thoroughness and Agility in Review Processes

By Jenny Goldade, Content Specialist Even if B2Bs have skilled writers, they can’t develop high-quality, relevant content without established agile review processes. B2B marketers and their agency partner (if applicable) need to align on project goals and review process protocol. Implementing a...

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3 Things the Best B2B Websites Have in Common

By Jenny Goldade, Content Specialist Website content and design trends constantly change, but there are a few consistent strategies that the best B2B websites use. Keeping up with certain design trends can be important, but a successful B2B website is more about how the business educates leads,...

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Web design

12 B2B Homepage Best Practices

By Jenny Goldade, Content Specialist A solid homepage design will set B2B companies up for success when potential customers visit their website. Even though visual design trends change, some key homepage best practices stay consistent. These tips revolve around knowing that a lead-generating...

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[Comprehensive Guide] 15 Questions To Ask To Choose the Right B2B Content Marketing Agency for Your Business

By Jenny Goldade, Content Specialist All content marketing agencies are not creating equal. To get better insight into an agency's process, B2B companies must ask detective-like questions to better understand the agency's content marketing strategy and decide if they're the right fit for the...

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content marketing

Get the Most From an Investment in B2B Content Marketing Services

By Jenny Goldade, Content Specialist Choosing a marketing agency for B2B content marketing services is the first step. B2B businesses must follow a few best practices to get the most from their investment. Ultimately, they should ensure the content team understands their goals and how to solve...

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content marketing

Why Your B2B SaaS Content Marketing Strategy Needs More Customer Retention Content

By Jenny Goldade, Content Specialist The buyer’s journey doesn’t end with a lead converting to a customer. After someone becomes a client, the goal is to turn them into a promoter of your brand. This way, they help your business bring in more leads. To turn a customer into a promoter of your...

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content marketing

How To Identify Customer Pain Points for B2B Messaging

By Jenny Goldade, Content Specialist The solution for how identifying customer pain points is right in front of you. By using the resources available to you, it’s easier and less time-consuming to find pain points. Then, you can use them to create buyer-focused content for all stages of the buyer’s...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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