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5 Reasons Why Sales and Marketing Alignment is Essential for B2B Growth Companies

By Emily Ferron, Content Director “Sales and marketing alignment” is a buzzy term, thanks in part to attention-grabbing statistics like these: Aligning sales and marketing can generate up to 208% more marketing revenue. Aligned sales and marketing teams can improve customer retention by 36% and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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