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New targeting features for LinkedIn web advertising

LinkedIn has changed their advertising system to be called, simply, LinkedIn Ads, and along with this change the company has introduced a number of new targeting features for their business...

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DIY Blacklisting Websites By Google

Spam fighting is certainly a necessity for the growth of successful online markets. Google is proposing a new approach to fighting spam, which gives control to users. Essentially this approach would...

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New report on cybercrime shows it's true costs

A new report by PandaLabs, The Cyber-Crime Black Market: Uncovered, shows gives provides a glimpse inside the economies of cybercrime--such as the details of exchange for purchasing stolen identity...

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To regulate or not to regulate....search engines

According to a report by Rasmussen Reports, 77% of American adults oppose Federal Communications Commission - government regulation of search engine results. Notably, frequently users oppose...

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Local search gets a sales team

With the advent of Google Boost, the search giant is pushing harder it's local advertising program. Geographic search is obviously becoming a huge growth area for Google's advertising program, which...

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A fight over advertising on low quality web pages leads into an arguement over confidentiality online

Plaintiffs in a case in the Northern District of California involving Google’s AdSense for Domains and AdSense for Errors argue that Google has placed ads on low-quality web pages. The case has...

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Newspapers beat broadcasters for video streaming for Q3 of 2010

According to a new study by Brightcove and TubeMogul, newspapers have surprisingly beat broadcasters for the most minutes of streamed video to users in the third quarter of 2010. The newspaper...

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Some organization streamlining may kill some key programs

A leaked slide from a recent Yahoo meeting provides some clues about an organizational streamlining project that may do away with some key programs. Yahoo has already confirmed that Yahoo Buzz will...

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Will there be a future to targeted web advertising?

The Federal Trade Commission is considering stronger protections for consumers against targeted web advertising. Such considerations will shape the role of behavioral or targeted web marketing, but...

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Demographic filtering website for social videos

Youtube has launched a website that provides analytics on it's content for different geographic areas as well as across demographic groups. The new site Youtube Trends offers a number of filters for...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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