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Bing's January search spike

According to the most recent comScore report, comScore Explicit Core Search Share Report * January 2011 vs. December 2010, Bing saw a 13.1% spike in search volume--2.2 billion web/network searches....

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Encrypted Youtube Videos

Google has introduced a new feature for Youtube--encrypted HTTPS videos. This is Google's secure counterpart to their regular HTTP videos. HTTPS encryption is going to become more of a focus for...

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Search engine trends over 2010

Online search volume grew overall in 2010 according to ComScore's 2010 U.S. Digital Year in Review. Search volume increased for all search engines by 12%. The biggest gainer was Bing at 29%. The...

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PPC advertising may have just got longer

Google has officially rolled out a new update to the appearance to it's online PPC ads. They have extended the titles of the ads to allow for more width and, as a result, more words. Not all ads will...

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35% of all searches on Yelp.com were mobile-based

Yelp.com released some fascinating statistics on it's site usage. Perhaps the most intriguing of them was that 35% of all searches on Yelp were conducted via it's mobile app. This shows the growing...

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iPhone now gets a shopping app like Android

Google has launched a shopping app similar to the one already in place on it's Android mobile OS. The app allows users to shop for products (or search for product information) using the device...

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USPS January 2011 Shipping API Update Fiasco

Many online retailers and web designers may have experienced a problem with USPS's January 2nd release of their shipping API. Ecommerce systems from open source to custom had problems with garbage...

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On-page SEO quality control initiative

Google launches a new on-page SPAM fighting algorithm as part of it's 2011 New Years resolution to be more aggressive in fighting this growing epidemic. SPAM is bad for the Google business. It makes...

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New targeting features for LinkedIn web advertising

LinkedIn has changed their advertising system to be called, simply, LinkedIn Ads, and along with this change the company has introduced a number of new targeting features for their business...

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VMware Q1 Sales Low Revealing Sour Enterprise Performance

The virtualization software company, VMware had a record quarter at the end of 2010, which may have been exhausting for the enterprise market in following deferred spending during the economic...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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