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Bing and Yahoo are tied for two in search

It has been about two and a half years since Microsoft launched it's new search engine, Bing. Now that search engine has caught up with Google's previously only competitor, Yahoo. Since, Bing's...

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Coupon-based web advertising now on Facebook

Facebook has begun trials of coupon-based advertising, which allows for a new way of targeting fans. The coupons can be posted on a brand's Facebook Page wall and also appear on a user's homepage...

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Record levels of web video usage in October

October was a big month for Youtube. Online video viewership was at an all time high for the social video website. Youtube set a new record of 20 billion views for a single month. Basically that is a...

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Cyber Monday gives eCommerce websites their own sales holiday

Cyber Monday is an artificial shopping holiday designed to give the eCommerce market a boost in sales similar to that of Black Friday. Last year was the first time that Cyber Monday was the largest...

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To the death of Flash? Group dedicated to ending Flash web development

A group called Occupy Flash is trying to bring Flash to it's end with expediency. Even though Adobe has severely crippled Flash's potential with it's recent decision to end work and support for...

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Encrypted Google searches may obscure some referrer data in web analytics

Google will begin using SSL encryption for search queries when users are logged in to their Google accounts. This will have an impact on SEO and marketing analytics, as those encrypted searches will...

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Understanding how people use websites evolves with data visualization

One of the great benefits of web-based marketing and advertising is a business or organization's ability to understand the ad's performance or measure ROI. Even small businesses can utilize web...

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Groupon sinks deeper as it nears IPO

By Brian Franchell Recent highly anticipated IPOs like LinkedIn and Zillow have shown the dire importance of experienced leadership upon the lead up to becoming public. All aspects of the business...

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Google+ Hangouts API

A couple months ago, Google launched face-to-face-to-face communication in Google+ hangouts. The new component has been adopted for so many uses--from game shows to teaching seminars. Such real-time...

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How can I tell how much website traffic comes from Twitter?

There are some steadfast tools for helping to understand website performance and metrics. Google Analytics is a powerful choice for many businesses--as it provides enterprise level functionality at...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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