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Smartphone Ads are Not the Answer

Smartphone display ads are two inches wide and one-third of an inch tall, not much room for effective advertising. “Size absolutely does matter,” says Christine Chen, director of communication...

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Local ads through Google now political. Campaigns can now target congressional districts.

Google has added a new tool that allows political campaigns to ensure that their ads are shown only within their specified district. This tool allows campaigns to “quickly and easily target their...

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Walmart brings its own version of search.

WalmartLabs, Walmart's technology lab, builds a search engine from scratch. Number one in ecommerce is their goal. WalmartLabs, which was formally Kosmix a technology start-up acquired by Walmart,...

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Google AdWords Geo-Targeting Expands with New Options

Google is evolving its already powerful AdWords platform by adding new geographical targeting options including making the switch to Nielsen designated marketing area (DMA) targeting for US metro...

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Facebook unveils a new user-generated feature - Stories

Facebook, the massive social network of nearly 1 billion users who spends their day sharing their baby pictures, high school photos and vacation shots, is built on sharing. With all that sharing...

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How do we determine video quality

Companies such as Intel, Cisco and Verizon are pouring millions into research to improve the delivery of video over our cellular and wireless networks. The first goal of the Video Aware Wireless...

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AlienVault program shows where malware comes from.

Malware comes from hackers worldwide and their attacks are not confined to their own countries. Malware is spread a worldwide. Viruses, worms,and trojans are roaming the internet trying to gain...

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Report: 52 Pct Of Local-Mobile Search Clicks Turned Into Calls.

xAd, a Local-mobile ad network, has recently released a significant amount of data around the user habits of mobile search actions. The information is drawn from mobile sites and mobile applications...

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Is Android slipping? Multiple reports suggest so.

ComScore’s has found that Android’s growth is slowing down significantly, while iOS continues to gain share at twice Android’s rate. The research notes that Android does currently dominate with a...

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Mobile application developers are scooping up a vast amounts of data.

Two reports this week reveal the mobile apps are using large amounts of data. Advertising revenues is vital on the internet. Mobile apps are the internet's newest hot spot. And both reports nudge...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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