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Are in-app, mobile ads worth it?

Facebook shocked the advertising and media industry a few days ago by stating that it would be shelving its mobile ad network experiment. With the promise of everything mobile becoming the golden...

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Blackberry's Q3 report causes step drop in stock price

Shares of Research in Motion (RIM) dropped 23% after it's Q3 revenue report. In it's third quarter, the company's revenue dropped 47% to $2.7 billion after shipping only 6.9 million BlackBerry phones...

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Your Gmail may be found in your personalized search

Google is currently testing a search feature that would display some Gmail content of a user within a search results page. This new personalization feature would focus on content such as orders,...

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Bing makes pages personal

Earlier in 2012, Bing launched a new search feature called Bing Linked Pages, which allows web pages within it's index to be "linked" or tagged to people using a relationship indicator. This search...

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Retail websites had an impressive turnout this November

According to comScore Media Metrix, as the holiday season began this November there was an impressive turnout for retail websites. Of the top ten fastest growing categories of websites, retail...

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Cost per lead, the new Yahoo ad experiment

Yahoo, under the direction of Marissa Mayer, has launched a new and innovative ad product for search--cost per lead. The new ad unit will appear as one line below the advertiser profile within the...

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Square adds gift cards post-Starbucks

After landing a huge deal with Starbucks, it would have been expected for Square to slow down a little and enjoy it's victory. But no, Square is continuing to innovate. The company has recently...

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Mobile's weak eCommerce performance compared to tablets

Tablets have been powerful drivers of online commerce--lead by the dominant iPad and Kindle. Another great hope for eCommerce was mobile, which according to Kenshoo, an digital marketing technology...

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Medications now part of Google's search Knowledge Graph

Google's Knowledge Graph presents factual information to searchers in the right side column on it's traditional search results page. The graph is designed to be immediately helpful to users curious...

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Holiday eCommerce sales powered by Pinterest

Retailers and eCommerce websites are increasing turning to social media to market their products and build relationships with consumers. Social media poses a few hopes for the eCommerce industry. For...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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