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Importance of social commerce for retail brands

A report by 8thBridge, SOCIAL COMMERCE IQTM RETAIL 2013, highlights the social media adoption by retail brands and their social commerce strategies. As expected, most retailers have adopted Facebook...

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Shopping cart abandonment emails help increase revenue for eCommerce websites

Shopping cart abandonment emails can be a vital tool in the eCommerce marketer's toolbox. Stated simply, cart abandonment emails help drive additional revenue and therefore should not be neglected....

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eCommerce is gaining on brick and mortar retail

Ecommerce impacts the revenue of brick and mortar retailers. Traditional retailers are losing share to eCommerce rapidly, and a recent survey by IBM sheds some light on this trend. The study,...

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Google gains on Facebook for web app logins

Both Google+ and Facebook offer API login functionality, which essentially acts as a passport system to allow third-party web developers to build authentication systems. According to newly-released...

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Easier web development with Google Plus sign-in

Google recently released new updates for Google Plus sign-in to make it easier for web developers to build applications that include the passport system to create accounts on third-party websites....

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Study Indicates Only 11% of Top Companies Use Responsive Design

A new report for the Interactive Advertising Bureau (IAB) indicates that very few company’s websites are designed and coded to be Responsive. Responsive Design, which has emerged as the most...

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Android apps for SEO?

This news may surprise and intrigue SEO professionals.... Google announced that content within Android apps can now be indexed for search. The new capability is called app indexing. Specifically app...

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Google Launches Web Designer, a WYSIWYG Application for Creating HTML5 Ads.

Google recently launched Web Designer, a “professional-quality design tool,” now officially in public beta for Mac and Windows. Google created Web Designer to allow advertisers to easily create HTML5...

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Google to end support for IE8

Google announced that it will be ending support for Internet Explorer 8 at the end of the year for Google Analytics. At that time, the only Internet Explorer browsers able to work with Google...

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A web developer staple expands, Firebug 1.12

Firebug is an open source project maintained by developers from around the world and is designed to improve the speed and ease of the web development process. The tool is vital to many web...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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