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Ironpaper helps organizations and businesses by acting as a partner for on-going web support, maintenance and development. Our support supports includes coding, content management, analytics, UX, project leadership, training and strategic advisement.
Our goal is to help organizations make better technology and design decisions, improve content management and publishing and connect marketing efforts into an integrated, smart strategy.
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Account-based marketing is more than just acquiring new sales prospects through acquisition campaigns. Ongoing engagement and nurturing is a critical component of ABM. We develop an ABM nurturing system that bridges the gap between marketing activities and the sales pipeline.
Account-based marketing (ABM)
Content for ABM
Lead & prospect nurturing
Campaigns for target accounts
Lead management and scoring
Marketing to sales alignment
Analytics and attribution
Ironpaper is a growth agency. We build marketing and sales programs for B2B companies. We improve how companies attract, convert, educate, and inspire ideal buyers.
We bring an integrated set of capabilities to accelerate growth.
Simply selecting target accounts is just the beginning. We set up analytics, reporting, attribution, and lead management systems to build intelligence and track progress with ABM efforts. From there, we test the target account list and build campaigns to get traction and accelerate engagement. We work in close proximity to sales teams and create a feedback loop of learnings.
CASE STUDY
Ironpaper helped Shell Catalysts and Technologies (SC&T) modernize its approach to B2B marketing and generated 1800 leads in the process.
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Tel 212-993-7809
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10 East 33rd Street
6th Floor
New York, NY 10016
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SEO for B2B
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Marketing for IoT Companies
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B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
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Marketing for IT Companies
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B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.