Ironpaper creates goal-based campaigns using marketing automation to keep your business and your leads on track. We focus on the behavior, needs, and interests of your individual prospects and leads to improve their experience with your brand and their desire to convert.
We help you focus your efforts on the right people who matter to your business and transform them into customers. Our goal is to reduce the waste of marketing campaigns and strengthen the channels that drive the most leads and sales.
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We employ and implement marketing automation technology to improve your view into the marketing to sales funnel of your organization. Typically, once implemented, you will begin to see extraordinary insights into your marketing and sales practices--and ways to improve them.
Lead generation
Goal-based workflows
Email marketing
Segmentation and personalization
Lifecycle marketing
Content strategy
Analytics surround the entire funnel
Website integration
Call tracking
Track behavior through customer lifecycle
Track the actions of anonymous prospects
Build clear and robust lead profiles
Strengthen best-performing channels
Get cost-per-acquisition data
Marketing automation employs technology designed for marketing agencies and businesses to automate repetitive tasks, gain better insights from analytics, and improve conversion rates from the entire marketing funnel. Marketing automation helps to increase efficiency with campaigns and reduces human error.
We use marketing automation to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers, and build segments for a more customer-centric model of marketing.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
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