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B2B Articles - Mar 24, 2011 12:12:13 PM

Yahoo continues to innovate even as search is outsourced

Yahoo outsourced it's search engine to Microsoft about two years ago. Even though the company has entrusted it's prized search engine to Microsoft's hands, Yahoo has continued to try to innovate.

Their latest creation competes with Google Instant. Search Direct is a search product that uses predictive results for weather forecasts, celebrity biographies and news reports to provide non-external answers to users' inquiries. Rather than linking to an outside website or resource, the user is provided an answer, background info or data directly from Yahoo itself using real-time search results located just below the search box. By removing the necessity to click away from the page, the company is hoping to satisfy user interest immediately.

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