B2B Articles - Aug 22, 2010 10:36:29 PM
Verizon Ventures, the VC arm of Verizon, has placed an investment of $400,000 in CardStar, the maker of a mobile app for that iPhone that serves as a holding container for all a user's digital membership cards. Cardstar is a consumer-focused application that connects loyalty cards, merchants and coupons by way of mobile devices.
The Wall Street Journal ( in an article Verizon Makes Small Bet On Mobile Loyalty-Card Program ) covered Verizon's recent move--stating that it was part of it's on-going interest in mobile commerce. This investment will certainly become more valuable with time--especially as many more incentive and loyalty programs become fitted for the iPhone and other smart mobile devices.
In total, Cardstar has raised $1.4 million in funds--including Verizon's investment of 400k.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.