Organic vs. Paid Search Results: New Study Suggests Paid A More Valuable Proposition

Engine Ready, an Internet marketing company, stated that visitors who click on sponsored links are more likely to buy than those who click on organic search results.

This study may help influence both marketers and buyers about where marketing dollars should be spent: 1. development of a website to rank high in organic results or 2. focus on spending marketing dollars on paid, sponsor link campaigns.

Broken into pure dollar value form, the study attributed a dollar value to each type of web visitor: $2.38 was the dollar value attributed to a visitor that arrived via a sponsored link and $1.35 was the dollar value of a visitor that arrived at a website from organic search results.

In addition to likeness of a visitor to come to a website an make a purchase, the study also suggests that visitors who arrive by paid links will also spend more than their organic search result counter parts.