Organic Search Grows At Expense of Paid Traffic

From April through May, paid links represented 7.25% of search engine traffic as opposed to 9.84% from the same time last year for general search category (representing a 26% decline in the share of paid clicks). Organic search traffic ( non-paid searches ) has continued to climb indicating a cut-back in spending.

Source: Hitwise, "Paid Search Traffic Share Down 26%".