B2B Articles - February 22, 2015
You can view the 2017 updated version of nonprofit marketing statistics here.
We are sharing a collection of fascinating nonprofit marketing statistics for 2015. Much of this data came from studies and reports throughout 2012, 2013, and 2014--and we find them to be highly relevant to nonprofits in 2015. Although many nonprofits are beginning to embrace digital marketing best practices--the adoption is often slow and not thorough.
84% is the percentage of nonprofit donation landing pages that are not optimized for mobile. - Online Marketing Scorecard
-- Email marketing stats by Mailchimp, February 9, 2015
86% of the most effective nonprofit professionals have someone who oversees content marketing strategy, compared with 46% of their least effective peers. - Content Marketing Institute
Web posts with visuals drive up to 180 percent more engagement, and research indicates people process visuals 60,000 times faster than text. - Guidestar
Millennials will make up 75 percent of the workforce by 2025 - The Brookings Institution
2014 was the tipping point for more Web traffic coming from mobile devices than desktop computers. This trend will not only continue, but increase, into 2015. - Guidestar
79% of fundraising emails do not personalize the “To Line” with a first and last name. - Online Marketing Scorecard
Between 2001 and 2011, the number of nonprofits has increased 25 percent; from 1,259,764 million to 1,574,674 million today. - Urban Institute
63% is the percentage of donors that want to know how money will be used. -- Money for Good II Report
Approximately 1.44 million nonprofits were registered with the Internal Revenue Service (IRS) in 2012, an increase of 8.6 percent from 2002.
More than one-third of nonprofit organizations did not send a single email to new email subscribers within the first 30 days of signing up. - Online Marketing Scorecard
6% is the percentage of charitable giving that comes from corporations. -- Giving USA
70% of nonprofits outsource design services for their content marketing. -- CMI's 2014 Nonprofit Content Marketing Study
SOURCES:
Learn more:
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.