New Google Search Patent For Query, Click Patterns

Google was awarded a new patent for a formula that modifies search results based on query patterns and aggregated click results. When people conduct related searches resulting in a click on a specific page, this formula will help to score sites higher when this action is repeated by a group conducting related searches. This patent helps identify that Google is giving more preference to sites that gain clicks from a broad audience looking for related topics. There will be a concern for this formula to be manipulated fairly easily. In addition, just because Google received this patent does not mean that it has been implemented within their ranking factors. They could simply be trying to claim this method as their own.