The Blackberry maker, RIM, saw it's share of the North American mobile market fall to 12% this second quarter.
RIM is down 33% from a year ago. In the past six months, the company's shares have lost half their value, and last month they announced plans to cut 2,000 jobs as part of their efforts to reduce costs. The mobile market is beating up Blackberry.
In a dramatic effort to take it's powerful rivals, the iPhone and Android systems, RIM has released one of it's largest product launches to date. It has announced five new smart-phones--two of which are keyboardless similar to the iPhone. All five phones run on a clean version of the Blackberry OS. This product launch is a big bet that it can strengthen it's share of the European market and stop the bleeding in the US market.
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