B2B Articles - Jun 3, 2014 9:40:17 AM
A new study by Movable Ink for the Q1 2014 US Consumer Device Preference Report found that fewer people are opening emails on their desktops. Following the continuing trend, the study says, is that people are opening emails on mobile devices instead:
Since Q4, mobile device use for opening emails increased slightly from 65 percent.
As far as which mobile devices were opening emails, Moveable Ink covered those numbers as well. With only 34.36 of emails being opened on a desktop, here’s how other devices stacked up:
The study also covered what times of day were the most and least popular for opening emails. The peak time for smartphone users was early morning between 6am and 8am. The peak for desktop users was around 5am, but hit its lowest point in between 6am and 7am. Peak email opens for tablet users occurred in between 8pm and 11pm.
Source: “Mobile Devices Drive 66 Percent Of Email Opens — Report.” 2014. Marketingland.com
“Mobile Devices Drive 66 Percent Of Email Opens — Report.” 2014. Soctrends.com
“Report Says 66% of Email Opens Occur on Mobile Devices.” 2014. Bmielite.com
Image credit: Mikeman22: https://en.wikipedia.org/wiki/File:Mail-icon-ios-7.png
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.