An ad for a socially networked cell phone called Kin was removed as many complained that Microsoft was promoting sexting along with it's new mobile device. The ad featured a young man who takes a mobile photo of his chest from inside his shirt and forwards it to a young woman.
Consumer Reports was one of the first to question whether the video encouraged sexting. Common Sense News @Twitter posted the question "Does the new ad for Microsoft Kin promote sexting to teens?" with a link to their analysis of the video. CNET responded in an article "Microsoft kills upshirt scene in Kin ad" that the whole debacle was a silly, over-reaction. "To those who come from other world cultures, it often boggles the brain how sweetly concerned many in the U.S. can be about sex and how touchingly tolerant they can be of violence, mutilation, aggression, and assault." (Source: CNET Blog Network - Technically Incorrect)
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
