"Influencers" get new features to keep users coming back.
LinkedIn is getting more social by adding a leaderboard for its subscription service and recommendations on who to Follow based on a member's interests. LinkedIn now allows for its members to subscribe to industry leaders, which they refers to as "Influencers", and their industry-focused posts. Since launching subscriptions, influencers have received more than 4.5 million follows and authored over 1,000 original posts.
Also included is an influencers' leaderboard that ranks influencers by their follower counts and lets members sort posts by date or alphabetical order. Members can also suggest influencers based on their interests. And the subscription feature has attracted more influencers. More industry leaders have joined as influencers since the launch including Box CEO Aaron Levie, Brad Feld, the managing director of venture capital firm Foundry Group and Lucy Marcus, CEO of Marcus Venture Consulting.
Along with the subscriptions model, LinkedIn has revamped its home page, its news and profile pages, and added a notifications bar telling members when there's something new in their network.
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