B2B Articles - Jun 19, 2011 11:20:21 PM
The GILT group website may not be part of a fading enterprise. The GILT group is part of a new breed of limited-time sales eCommerce websites that build a huge volume of sales for retailers in a short burst. For one, it is a fantastic way to off-load excess inventory through web purchases. The experience is still high-end, so the brand image is not tarnished. And, as the NY Times points out, it also serves the purpose of advertising to new customers, whom end up coming back to purchase full-price merchandise from the brand later on.
This new breed of eCommerce websites straddles three distinct terrains: editorial, advertising and commerce. There may be an increasing trend for websites to serve all three purposes--the trend reflecting a successful online business strategy. Such websites help customers locate new brands and hip gear, with a deal attached upon the outset of the relationship. These sites, whether GILT or Ideeli, have become status symbols helping to position some emerging and growing labels.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.