B2B Articles - Mar 18, 2011 9:28:25 AM
Google has been putting considerable time into updating it's algorithm after a series of negative articles regarding the quality of it's search results. From a particularly unflattering article involving a bully that used negative ratings and rantings to build search engine rankings (decormyeyes.com) to the evaluation of JCPenny's and other retailers' shady SEO tactics, Google is responding aggressively by rebuilding it's core ranking system.
The next step in this process of refinement will be adjusting the weight given to keyword laden domains. Currently, many SEO practitioners use keyword domains to give their ventures an extra boost in search results. Google is in the process of adjusting this balance, so that keyword domains are not attributed as much importance as before. In typical Google fashion, they never gave an exact amount or scale of change that would occur within the algorithm.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.