IoT offers new opportunities for telecom companies

The rise of the Internet of Things and workplace mobility have become a remarkable opportunity for telecom companies and communication service providers. A more connected world begets challenges for IT teams and carriers to service and position their brands before enterprises and consumers. However, the opportunities are vast. Enterprises gain new possibilities for productivity, creativity and connected ideas, while addressing the technology, budget and security challenges introduced.

Service providers working in the communications space must address the needs of their clients throughout all their marketing touchpoints and address the excitement and energy of IoT, connected cities, BYOD/CYOD, connected life and home, as well as the challenges onset with these marketplace revelations.

Gartner predicts that by 2020, IoT will include 26 billion units.

Educate and inform instead of interrupt and sell

Ironpaper has been thrilled to help our existing clients with upgrading their marketing efforts to build a strong marketing foundation that considers the needs of our new and more-connected work life and home life.

We are proud to be working with Calero and Mformation, helping both innovative companies build a marketing practice that is analytically-driven, responsive to recent market changes and inbound-centric. Much of the content and nurturing material created covers the challenges of an Enterprise for managed mobility, as with Calero, or how Mformation is providing tools and services to simplify IoT Management.

From a marketing perspective, we see numerous opportunities with content, personalization, automation, improve analytics and lead generation. Some of these opportunities are as follows:

• Personalization and automation for Telecom Companies - Send the right content to the right people.
• Lead generation for telecoms – tips and best practices - Building and maximizing relationships to drive new revenue for telcos
• How to improve conversion rates for SaaS marketing - For brands offering SaaS products, conversion metrics can guide marketing strategy. Here are tips to improve conversion rates and drive more leads into SaaS application products.
• Telecom website social brand benchmarking - Telecom companies can use social media to engage new B2B contacts and energize existing customers.
• See an overview: Telecom Marketing

Marketing today also has the unique opportunity to simultaneously inform leads and learn from them as well. Using automation and iterative processes, telecom companies and communication service providers can see what works and what does not work for their audiences--reducing the guess work with marketing and advertising efforts.