B2B Articles - April 19, 2018
We are introducing a HubSpot landing page template that is free to download via the HubSpot Marketplace. This two-column template was designed to help B2B companies seeking to quickly improve lead generation efforts get up-and-running quickly and hassle-free.
The landing page template is highly customizable.
Editing the main content area: Click on the main content area, "Left Column," to edit the landing page copy.
Using personalization: The "Left Column" area allows for personalization and a full-WYSIWYG editor. Consider adding images, structured copy, links, and reference material. Next to the "Left Column" label, click the personalization icon to select from the content personalization options. Here you can personalize based on an array of options including device type, a segment of leads, or a lifecycle stage.
Changing the color palette: Update the page style and color palette using our theme selector. Choose from one of three predefined themes.
Optimize for SEO: Don't forget to optimize the landing page by applying keywords and following the instructions for optimization.
How to edit the footer content within a global group element.
Click on the arrow in the image below and go to the nested elements to edit the appropriate area of the template.
This free HubSpot landing page template was designed based on a simple lead generation formula for use in both acquisition campaigns as well as progressive profiling initiatives. Please feel free to reach out to us if you need help with either customization or how to use this template as part of your inbound marketing strategy. Enjoy!
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