headerIMG

B2B Articles - Dec 14, 2010 5:56:21 PM

Debate over brand favoritism for predictive search menus

In a recent interview for Fast Company, a head engineer for Google stated that Google does not play favorites with brands over other searches for predictive results. This statement runs contrary to some recent data by ComScore, which shows a marked preference for brand related search keywords. Supposedly, the Google system is not programmed to play favorites with brands specifically, but through strict mathematical modeling, brands may have an alphabetical advantage over other words. When a user types "Walmart", there is a higher chance of click through than the term "walrus" for example. Due to these high potential for click throughs, brand keywords rank seemingly or clearly higher than other keywords.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin