headerIMG

B2B Articles - Jul 31, 2014 9:52:04 AM

Consumers More Likely to Purchase Items from Websites with Product Reviews [study]

eCommerce websites

Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they need about the product. It may not be a surprise, then, to learn that in a recent study, 61 percent of consumers said they read reviews online before making purchasing decisions. Reviews are a great way to feel comfortable and validated in a purchase decision and eCommerce websites need to make use of them within their product pages.

ecommerce product store website

Thirty-three percent of consumers in the US review products online after purchasing them. And those reviews help spur on others to make their own purchases. When a product has 50 or more reviews, that product is more likely to have an increase in conversion rates by 4.6 percent. Sixty-three percent of consumers are more likely to buy items from a website that presents user reviews, no matter the number.

Sites that go one step further and have areas dedicated to not only reviews but also customer questions see a tremendous boost in consumer purchases – visitors there are 105 percent more likely to purchase while on the site.

Compared to official descriptions from a product’s manufacturer, consumers see user reviews as more trustworthy as well – nearly twelve times more trustworthy, in fact.

Finally, overall sales can see an upward swing thanks to reviews. Those surveyed said they saw an average lift of 18 percent.

Sources:

  • “Ecommerce consumer reviews: why you need them and how to use them.” 2014. Econsultancy.com
  • “Why Your Ecommerce Site Needs Product Reviews and How to Get Them.” 2014. NPWS.net

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin