Consumer magazine print ad pages declined by 4.9% in first half of 2013

According to data released by the Association of Magazine Media, consumer magazine print ad pages declined by 4.9% year-over-year in the first half of 2013. Although if you focus on the 58 titles in the report that measure both print and iPad advertising, the story is quite different--combined ad pages and units grew by 7%. The reason for the higher number with the combined iPad and print ad was due to a 24.5% increase in iPad ad units.

Within this group of 50 titles that use both iPad and print ad units, 37% is dedicated to iPad ad spend.

The Association of Magazine Media cited insights revealing that print audiences are up 2% this Spring over 2012. However, tablet audiences have grown by 73% for that time period. The best performing advertising categories were toiletries, cosmetics and technology.