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B2B Articles - Jul 30, 2011 7:32:28 PM

Bing feeds IE web usage, while Firefox, Chrome and Safari feed Google

The is an interesting correlation between web browsers and preferred search engine by web users. Nearly 75% of Bing users run Microsoft's Internet Explorer browser. On the other hand, only 40% of Google users run Internet Explorer. Google's users tend to be more diverse in their choice of preferred browser--ranging from IE to Chrome, Firefox and Safari. The combination of Safari, Chrome and Firefox can surpass the IE usage alone. Bing seems to not be gaining traction from other browsers. However, Google has also ceased to be the default search engine set by manufacturers since 2008--when Microsoft began to take the lead with hardware manufacturers.

This insight stems from a new report by Chitika, which recorded a week's worth of traffic within it's advertising network in the month of July for North America.

In terms of top referring browsers for Google's search engine, here are how the browsers are ranking according to Chitika:

1. Internet Explorer at 40%
2. Firefox at 20.3%
3. Chrome at 20.1%
4. Safari at 19%

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