headerIMG

B2B Articles - Sep 16, 2009 11:48:36 PM

Adobe Will Buy Analytics Business, Omniture

Adobe Systems Incorporated will buy Omniture, an online business optimization and analytics company. The transaction was valued at approximately $1.8 billion on a fully diluted equity-value basis.

The purchase of Omniture will help Adobe increase the value of its products for web designers, developers and online marketers. This deal will allow the integration of optimization capabilities to be embedded in Adobe's creative software.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin