The ads will list features and prices with product images right on a search results page. The ads will connect directly with eCommerce websites providing a clear call-to-action from an ad.
This side-by-side comparison built into the "ad" environment of Google's search apparatus comes from feedback received by merchant partners. Google has been working to simplify the eCommerce ads set-up.
Google has also set-up an incentive to encourage eCommerce providers to take part in the advertising program. The set-up process also offers a step-by-step guide to help with the transition into using this eCommerce-based advertising system.