Gen Y B2B buyers are more inclined than their older B2B buyers to purchase online. These findings come from a recent study by the Acquity Group titled 2013 State of B2B Procurement Study.
The survey focused on corporate buyers with annual budgets exceeding $100,000.
Ultimately the survey showed that 90% of those aged 18-35 and charged with B2b procurement make company purchases online. Also, the study pointed out that 40% resort to eCommerce B2B purchasing frequently. Also an interesting point emerging from the study is how younger B2B buyers seem to spend more time researching their purchases.
This study is relevant to B2B marketers and providers, as it points to a new trend in procurement.
SOURCE: Acquity Group - Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences - https://www.acquitygroup.com/News-And-Ideas/News/Acquity-Group-Study-Finds-B2B-Suppliers-Unprepared