Youtube launched an extension dedicated to video trailers to promote upcoming films. The trailers will be organized into four categories: “Latest,” “Popular,” “In Theatres,” and “Opening Soon.” Up until now, Apple has been the top location for distributed/viewing movie trailers. Hulu has also become a contender for distribution.
Although this Youtube extension is a bit sparse in content, film industry officials say that they plan to upload content into the new venue shortly.